Cultural reinterpretation and resonance: The San and hip-hop

Blake, Edwin H. and Ladeira, Ilda (2011) Cultural reinterpretation and resonance: The San and hip-hop, Computers & Graphics, 35, 383-391, Elsevier.

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We present a way of preparing users for a foreign cultural experience in Virtual Reality storytelling environment by means of a preliminary experience that subconsciously primes them for culturally unfamiliar content. This preparation takes the form of a culturally familiar introductory Virtual Environment. We evaluate the effectiveness of the procedure in two empirical studies, first an exploratory study with school children (n=22) and then a revised investigation with university students (n=58). We show that the invention is effective only with users who have a specific set of cultural determinants that can be tested beforehand. Thus our study verifies two related aspects of cultural translation: (1) it is indeed possible to facilitate unconscious cultural translation and (2) it depends on the cultural predispositions of the users before the experience.

Item Type: Journal article (paginated)
Uncontrolled Keywords: Virtual storytelling; Cultural translation; Conceptual priming; San folklore; Hip-hop; Presence; Thematic inertia; Virtual environment
Subjects: Social and professional topics > Professional topics > Computing education
Human-centered computing
Applied computing > Arts and humanities
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Date Deposited: 25 Aug 2011
Last Modified: 10 Oct 2019 15:33

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