UCT CS Research Document Archive

Cultural reinterpretation and resonance: The San and hip-hop

Blake, Edwin H. and Ilda Ladeira (2011) Cultural reinterpretation and resonance: The San and hip-hop. Computers & Graphics 35(2):383-391.

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We present a way of preparing users for a foreign cultural experience in Virtual Reality storytelling environment by means of a preliminary experience that subconsciously primes them for culturally unfamiliar content. This preparation takes the form of a culturally familiar introductory Virtual Environment. We evaluate the effectiveness of the procedure in two empirical studies, first an exploratory study with school children (n=22) and then a revised investigation with university students (n=58). We show that the invention is effective only with users who have a specific set of cultural determinants that can be tested beforehand. Thus our study verifies two related aspects of cultural translation: (1) it is indeed possible to facilitate unconscious cultural translation and (2) it depends on the cultural predispositions of the users before the experience.

EPrint Type:Journal (Paginated)
Keywords:Virtual storytelling; Cultural translation; Conceptual priming; San folklore; Hip-hop; Presence; Thematic inertia; Virtual environment
Subjects:K Computing Milieux: K.3 COMPUTERS AND EDUCATION
J Computer Applications: J.5 ARTS AND HUMANITIES
ID Code:698
Deposited By:Blake, Edwin H
Deposited On:25 August 2011
Alternative Locations:http://dx.doi.org/10.1016/j.cag.2011.01.003